# Focus To-Do ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/focus-to-do. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify one task-to-timer-to-report flow, including interruptions and manual records.
2. Document notification requirements and distinguish estimates, elapsed time and completions.
3. Test only the intact frame order before simplifying the report artwork in a later experiment.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Focus To-Do: Tasks & Timer
Subtitle: Plan tasks, time your focus

Reasoning: Keep the brand, task and timer concepts together and describe the input-to-session workflow in plain language.

Tradeoff: This removes the exact Pomodoro word from the proposed subtitle and may lose a useful category cue. Validate query relevance before adoption; leave metadata fixed during the order experiment.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing the task list before the timer improve understanding of Focus To-Do’s combined workflow?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current background alerts, date-boundary behaviour and saved-task persistence.
- Report filters, interval counting and premium entitlements.
- Baseline task-linked session activation and workflow comprehension.