# Forest ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/forest. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify timer, stopwatch, allow-list and scheduled-block rules separately.
2. Document current free/Plus access and real-tree programme conditions, and reconcile artwork claims.
3. Test only a corrected third frame while preserving the connected tree-and-garden pair.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Forest: Focus Timer
Subtitle: Grow trees, block distractions

Reasoning: Keep the brand and timer category while connecting the visual reward with the distinct blocking feature.

Tradeoff: This removes ADHD and study wording from the proposed subtitle and may narrow some discovery cues. Validate intent and claim support separately; do not change metadata during the scheduled-blocking test.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing an active scheduled block clarify Forest’s Time Guard feature?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current mode interactions, required permissions and schedule override behaviour.
- Plan entitlements and dated support for audience and planting claims.
- Baseline comprehension and scheduled-block activation by visitor intent.