# Gentler Streak ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/gentler-streak. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Capture a current supported rest-day state and document available user choices.
2. Verify data sources, device requirements, missing-data behaviour and effort adjustment.
3. Test only the opener and measure purpose comprehension alongside medical overinterpretation.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Gentler Streak: Activity
Subtitle: Workout tracking with rest

Reasoning: Keep the brand and activity category while making the rest-aware approach explicit instead of listing broad health nouns.

Tradeoff: The shorter name loses the exact workout-tracker phrase there, although tracking remains in the subtitle. Validate category recognition and qualified intent; keep this separate from the first-frame experiment.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a real rest-day opener communicate Gentler Streak’s purpose more clearly?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current data requirements and how steps, sleep and perceived effort affect outputs.
- Substantiation and approved scope for health-related creative language.
- Baseline rest-aware comprehension and qualified activation by device group.