# GetYourGuide ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/getyourguide. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map one current activity from search to date selection and confirmation without placing a purchase.
2. Check the meeting point, operator contact and activity-specific conditions in the handoff.
3. Prepare a third-frame concept and ask travellers to explain what is and is not yet booked.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: GetYourGuide: Plan & Book
Subtitle: Tours, tickets & things to do

Reasoning: Keep the current name and describe the activity-discovery and ticket intent in plain language. The alternative connects browsing with booking without a universal availability promise.

Tradeoff: It removes attractions and events from the subtitle and adds broader things-to-do language. Query relevance and the current product mix should justify that trade before release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a practical activity-detail third frame improve booking comprehension while preserving qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current activity-detail, confirmation and ticket workflows.
- Support for pictured popularity, rating and availability claims.
- Baseline conversion and departure-information comprehension research.