# Goodbudget ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/goodbudget. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record a current envelope allocation, transaction and report using one consistent sample dataset.
2. Verify how another participant accesses and updates a shared budget.
3. Ask solo and household prospects to explain the method and access requirements after viewing the opening.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Goodbudget Budget Planner
Subtitle: Plan with budget envelopes

Reasoning: Retain the established budget-planner name and name the method visible in the first frame. The proposed subtitle tells an unfamiliar visitor what kind of planning experience to expect.

Tradeoff: It removes money and expense tracker from the subtitle and repeats budget from the name. That narrower emphasis needs search-intent evidence; it is not automatically better keyword coverage.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does demonstrating an actual shared-budget update clarify the opening promise and improve qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current envelope, household, device and plan limits.
- Supported manual entry, bank import and synchronisation behaviour.
- Baseline conversion and solo-versus-household comprehension research.