# Google Gemini ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/google-gemini. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record the current iPhone steps and access conditions for each featured capability.
2. Compare the intact video-first and camera-first sequences.
3. Write comprehension questions that distinguish a visible input from a proven answer or outcome.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Google Gemini
Subtitle: AI help, images and ideas

Reasoning: Keep the brand and explain a broad assistant-plus-creation proposition without requiring knowledge of a model name. The proposal does not imply unrestricted access or guaranteed correctness.

Tradeoff: It removes the explicit Google reference from the subtitle and omits video despite the captured opening. It should only advance if the chosen positioning and verified product access support it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does the intact everyday-camera frame convert better as the opening than the video-creation frame?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current feature, permission, plan and regional availability.
- Fresh task and mode-continuity research.
- Baseline conversion and acquisition-intent mix.