# Halide ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/halide. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Capture one supported Process Zero example and document device, mode, permissions and output provenance.
2. Verify current trial and outright-purchase access and audit every award, rating and superiority claim.
3. Test a new first frame while preserving the remaining connected device artwork and metadata.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Halide: Manual RAW Camera
Subtitle: Natural photos, creative Looks

Reasoning: Keep the brand and common camera intent while using the subtitle to connect the natural-photo proposition with the current Looks system.

Tradeoff: This removes the Mark III edition cue and the explicit zero-AI phrase. Evaluate brand recognition and processing comprehension separately; do not change metadata during the creative experiment.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a verified Process Zero demonstration explain Halide better than the current reputation-led opener?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current device and format support plus capture/save reliability.
- Scope and dates behind the publisher’s award, rating and superiority artwork.
- Baseline processing comprehension and trial-to-paid behaviour by acquisition source.