# Headspace ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/headspace. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Mark the first frame that shows a real action, not a category or award.
2. Create an order-only variant that brings that action forward.
3. Write the beginner comprehension questions and the conditions under which you would keep the original order.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Headspace: Sleep & Meditation
Subtitle: Guided sessions for your day

Reasoning: Keep the already descriptive name. The proposed subtitle explains a format and everyday context instead of adding more outcome vocabulary. It is a copy hypothesis that needs audience and query evidence.

Tradeoff: This alternative removes explicit stress and anxiety wording from the subtitle. It may reduce relevance for people who use those terms. Do not adopt it without examining qualified search demand and substantiating any replacement claims.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does leading with the existing course screen improve download conversion compared with leading with awards?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Actual conversion baseline and acquisition mix.
- Current session access, teacher and duration verification.
- Recent beginner interviews and a broader review sample.