# Hopper ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/hopper. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document the current forecast’s itinerary scope, uncertainty and alert behaviour.
2. Check how a traveller reads the calendar legend without explaining it first.
3. Write matched forecast-copy variants with all other creative held constant.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Hopper: Flights, Hotels & Cars
Subtitle: Compare dates. Watch prices.

Reasoning: Keep the current category-rich name and replace the broad Spend Less, Travel Better promise with two visible actions. The wording describes a decision process without guaranteeing the lowest fare.

Tradeoff: It reduces the aspirational benefit and may feel flight-heavy to hotel or car shoppers. Verify exactly which products support the watch action before a metadata release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does explicit forecast uncertainty improve understanding while preserving qualified download conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current forecasting methodology, qualification and supported products.
- Calendar legend, fare basis and itinerary-filter behaviour.
- Real conversion baseline and fresh uncertainty-comprehension research.