# InShot ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/inshot. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Generate and correct captions for one authorised sample clip in a verified supported language.
2. Record timing controls and the actual preview-to-export steps.
3. Reopen a test draft and document source-media requirements without deleting irreplaceable originals.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: InShot - Video Editor
Subtitle: Captions, music & photo edits

Reasoning: Keep the current editor name and foreground captions and music alongside photo editing. These are concrete jobs suggested by the sampled interface.

Tradeoff: Collage and video-maker wording leave the subtitle. The proposal favours a specific editing workflow, so query data and current feature access must justify it before release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a concrete caption-review third frame improve task comprehension and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current caption languages, correction controls and translation scope.
- Current draft-source dependencies, export conditions and plan access.
- Baseline conversion and caption-task comprehension research.