# Insight Timer ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/insight-timer. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the scope and evidence behind every claim in the first two frames.
2. Map one current topic-to-session choice and its access requirements.
3. Test whether new visitors can find and return to the same practice.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Insight Timer: Meditate, Sleep
Subtitle: Guided meditation & breathwork

Reasoning: Keep the established name and describe two visible content categories. The proposed subtitle shifts from an anxiety-relief outcome to the type of practice a visitor can explore.

Tradeoff: It removes anxiety relief and repeats meditation from the name. That can reduce relevance for some needs-led searches; query evidence and accurate category coverage should determine whether the change is worthwhile.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a concrete topic-to-session opening improve understanding and qualified download conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current substantiation for opening counts, endorsements and service claims.
- Session availability, free-versus-paid access and save/resume behaviour.
- Baseline conversion and first-practice comprehension research.