# Karma ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/karma. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document one current eligible activity through actual redemption without estimating earnings.
2. Map every displayed number to its unit and approval state.
3. Ask new and returning shoppers to explain the reward route and the separate price-alert service.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Karma: Earn & Shop
Subtitle: Games, tasks & gift cards

Reasoning: Keep the current name and replace an abstract purchasing-power subtitle with the concrete earning routes and redemption format described by the publisher.

Tradeoff: Price-alert and coupon intent remains secondary. Research the audience shift before rollout, and do not imply all games, tasks or gift cards are available to every visitor.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a verified redemption third frame improve reward understanding without creating payout expectations?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current task conditions, reward conversion, redemption minimums and fulfilment rules.
- Current reviews or research about the earn-first experience.
- Store and product-variant support plus baseline audience and acquisition data.