# LumaFusion ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/lumafusion. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the captured timeline and colour controls in the current iPhone release.
2. Record purchase access for the tools shown and check the provenance of each retained accolade.
3. Prepare the order-only test and separate beginner and experienced-editor questions.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: LumaFusion: Video Editor
Subtitle: Multitrack, color & audio

Reasoning: Add an explicit category to the brand-led name and use the subtitle for controls visible in the opening sequence. The proposal describes tasks rather than a generic professional-quality outcome.

Tradeoff: The current broad effects wording disappears and the name becomes longer. Multitrack language may appeal more to experienced editors than beginners; current query and audience data must justify that focus.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does putting the timeline before the awards improve qualified interest in the paid editor?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current iPhone interface, device and format compatibility, and feature entitlements.
- Award and affiliation provenance with accurate dates and scope.
- Paid-app test eligibility, acquisition baseline and workflow comprehension.