# Lunch Money ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/lunch-money. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Trace one unreviewed sample transaction through the current mobile review action.
2. Record whether status, category or rules change, and distinguish those outcomes.
3. Verify current registered-account setup and mobile scope before testing the frame.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Lunch Money: Budget Companion
Subtitle: Review spending on the go

Reasoning: Make the companion role explicit in the name and give the subtitle a concrete mobile task. The current description and transaction creative support this positioning.

Tradeoff: The name becomes longer and budget is broader than the demonstrated review task. Verify current mobile budgeting scope and query demand; this proposal does not imply web-feature parity or free access to the underlying service.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an action-and-result transaction frame improve understanding of the mobile review workflow?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current review, categorisation and rule behaviour on iPhone.
- Account entitlements, setup requirements and mobile-versus-web capability.
- Baseline audience mix, review comprehension and attributable acquisition.