# Mealime ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/mealime. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Trace one current recipe through plan selection into the generated grocery list.
2. Check serving changes, quantities and how an already-owned ingredient is handled.
3. Prepare the order-only test and separate questions about recipes, Pro access and shopping.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Mealime Meal Plans & Recipes
Subtitle: Pick meals. Build your list.

Reasoning: Keep the current descriptive name and make the subtitle explain the sequence from meal choice to shopping preparation.

Tradeoff: The proposed subtitle removes the explicit grocery-list phrase and may be less precise for shopping-related queries. Validate that discoverability trade before adopting action-led wording.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing meal selection before groceries improve understanding of the planning workflow and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current plan editing, serving changes and list-generation behaviour.
- Recipe entitlement, retailer coverage and import support for the examples used.
- Baseline conversion and planning-task comprehension among relevant households.