# Memrise ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/memrise. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map one current goal selection to a lesson and its next practice step.
2. Brief the first two frames as one complete composition.
3. Verify review controls, course coverage and access before reusing historical reviewer language as a product claim.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Memrise: Language Learning App
Subtitle: Real videos. Practice phrases.

Reasoning: Retain the category-rich name and make the visible video-based practice format explicit. The alternative describes content and activity without a fluency timeline.

Tradeoff: It removes Spanish and Japanese from the subtitle and may reduce language-specific relevance. Video-led positioning needs current coverage and audience evidence before replacing those terms.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a complete goal-to-phrase opening pair explain the needs-led proposition better than the current choice-and-social-proof pair?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current goal-to-lesson and return-to-review workflows.
- Language, level, plan and offline-access scope plus support for scale claims.
- Conversion baseline and intention-specific comprehension research.