# Microsoft To Do ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/microsoft-to-do. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document how a new task reaches the daily plan in your actual mobile product.
2. Keep connected screenshot artwork intact when constructing a control.
3. Verify same-task continuation before replacing device illustrations with a cross-device promise.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Microsoft To Do
Subtitle: Plan your day. Remember tasks.

Reasoning: Keep the Microsoft identity and connect day planning to remembering tasks. The proposed copy mirrors the visible daily list without promising calendar functions or a particular integration.

Tradeoff: The current subtitle explicitly names task capture and setting reminders. The alternative is more outcome-oriented but less literal about those features, so test comprehension and query relevance before adopting it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a capture-to-My-Day opening pair improve conversion compared with the current panoramic daily-list pair?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current capture, My Day, reminder and list-sharing workflows.
- Account and sync requirements for the proposed cross-device example.
- Conversion baseline and fresh research on daily-list versus calendar expectations.