# Monarch ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/monarch. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map one verified transaction-review and monthly-budget routine.
2. Brief the intact budget-first order and a clear control.
3. Record the limits of account coverage, sample data and every award or pricing claim.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Monarch: Budget & Track Money
Subtitle: Budget, spending and net worth

Reasoning: Retain the task-led current name and align the subtitle with the three captured interfaces. Budgeting becomes explicit in both the name and subtitle without making a financial outcome claim.

Tradeoff: The alternative removes investing and repeats budget. That may reduce breadth or waste metadata space; investigate actual search relevance before replacing the current wording.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does opening with the existing monthly-budget frame improve conversion and budgeting comprehension?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current account support, update behaviour and setup workflow.
- Current offer terms and verification of any award reused in new creative.
- Conversion baseline and research separating budgeting from net-worth intent.