# MONOPOLY GO! ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/monopoly-go. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record a current new-account roll, result and build step without purchasing resources.
2. List which classic Monopoly or multiplayer assumptions the first three frames might trigger.
3. Brief an authentic second-frame concept and test whether newcomers can explain the progression link.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: MONOPOLY GO!
Subtitle: Roll dice. Build your board.

Reasoning: Keep the brand and restate the two actions visible in the sampled sequence. The proposed subtitle replaces broader dream-and-scheme wording with a concrete description, subject to verification of the current progression terminology.

Tradeoff: It removes some playful brand tone and does not mention social or collection features. A clearer action statement may still underrepresent returning-player motivations; research should precede a metadata change.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing a real roll result make the roll-to-build loop clearer while preserving qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current early-session gameplay, resource and progression rules.
- Verified social, sticker and event access with current-build dates.
- Baseline conversion and newcomer-expectation research.