# Monument Valley ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/monument-valley. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify a current original-game gesture and capture only its immediate effect.
2. Document the standalone purchase, current expansion access and separate sequels.
3. Test the opener for mechanic comprehension, visual appeal and spoiler risk at actual store size.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Monument Valley: Puzzle
Subtitle: Twist paths, guide Ida

Reasoning: Keep the franchise name, identify the puzzle category and describe the manipulation-and-guidance action in the publisher’s description.

Tradeoff: The proposal replaces the story-led forgiveness subtitle with a mechanic cue. Test whether newcomers understand it without reducing appeal to story-focused buyers; hold metadata stable during the image test.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does one authentic gesture demonstration improve understanding without weakening Monument Valley’s visual appeal?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current edition inclusions and paid-store experiment eligibility.
- Verified gestures and source chapters for the pictured scenes.
- Baseline newcomer comprehension and purchase expectations, without assumed playtime.