# Motion ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/motion. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map each opening feature to current view, edit and setup capabilities on iPhone.
2. Trace a single task update to its resulting calendar placement.
3. Prepare a companion-specific first-frame test with separate qualification and acquisition measures.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Motion: AI Task Planner
Subtitle: Your workspace on the go

Reasoning: Retain the brand and scheduling-related task category while positioning mobile as access to an existing workspace. The wording fits the companion role described by the publisher.

Tradeoff: Calendar and project-manager terms lose explicit subtitle space. The proposal is a clarity hypothesis, not a finding about search demand; subscription and computer requirements still need visible supporting copy.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a companion-specific first frame attract visitors with more accurate mobile-use expectations?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current mobile capability, subscription and computer requirements.
- Claim substantiation and task-conflict handling.
- Baseline intent mix, comprehension and attributable acquisition.