# MyFitnessPal ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/myfitnesspal. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document the real input, correction, portion and save steps for your tracking app.
2. Mark every creative element that could imply automatic accuracy or universal feature access.
3. Compare complete opening concepts while keeping any connected original artwork intact as control.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: MyFitnessPal: Calorie Counter
Subtitle: Log food. Review your macros.

Reasoning: Retain the familiar descriptive name and make the subtitle describe two observable tasks. This focuses on workflow rather than implying that automation removes the need to check an entry.

Tradeoff: The alternative removes explicit AI positioning and may underrepresent assisted logging for users seeking it. Validate that acquisition intent and current entitlements before deciding whether task clarity deserves the limited subtitle space.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an explicit input-and-review opening pair convert better than the current food-and-nutrient composition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current assisted-entry, portion and plan-access verification.
- Actual conversion baseline and logging-versus-planning acquisition mix.
- Recent newcomer comprehension and broader review research.