# Nike Run Club ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/nike-run-club. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify one current introductory guided run and its availability.
2. Brief a coaching-first sequence using complete existing frames.
3. Separate the metrics shown in a screenshot from outcomes the product can substantiate.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Nike Run Club: Running Coach
Subtitle: Track runs. Hear your coach.

Reasoning: Retain the current focused name and connect two visible product actions. The alternative avoids performance promises and unspecified workout breadth.

Tradeoff: It drops the explicit distance-tracker phrase and repeats coach from the name. Existing query relevance may be more valuable than the proposed conversational clarity.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does the existing guided-run frame perform better as the opening than the brand photograph?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current session, region and device availability.
- New-versus-experienced runner research and acquisition mix.
- Conversion baseline and valid first-session measurement.