# Notion ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/notion. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Identify one mobile job that your first screenshot should explain.
2. Draw the input, saved result and retrieval step using current product behaviour.
3. List which promises require plan, device or offline-access verification before creative production.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Notion: Notes, Tasks, AI
Subtitle: Capture ideas. Organize work.

Reasoning: Retain the existing name and try a subtitle built around a starting action and its purpose. The hypothesis is better first-use comprehension, not guaranteed additional indexing or demand.

Tradeoff: The alternative removes explicit project tracking from the subtitle and still does not explain AI entitlement. Compare it with project-oriented visitor language and confirm every demonstrated mobile action before release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a mobile capture demonstration in frame one communicate a clearer reason to install than the illustration-led opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Observed current iPhone capture and retrieval workflow.
- AI entitlement and offline behaviour checked against current product documentation.
- Acquisition mix, newcomer share and conversion baseline.