# PackPoint ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/packpoint. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record the current publisher warning and verify the affected-version fix without deleting an existing user’s lists.
2. Document forecast period, unavailable-data behaviour and current editing entitlements.
3. After readiness checks pass, test a same-trip third frame with an accurately scoped weather label and one item adjustment.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: PackPoint Travel Packing List
Subtitle: Plan, customise & pack

Reasoning: Retain the direct category name and replace an absolute never-forget slogan with observable planning and editing actions, subject to current product verification.

Tradeoff: The alternative is less playful and omits weather from the subtitle. Treat it as a post-resolution proposal; it must not distract from or replace the current compatibility notice.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: After compatibility is restored, does a clearer weather-and-editing third frame improve packing-list understanding?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- A verified fix for the publisher-reported OS issue and safe preservation of existing lists.
- Current weather coverage, trip editing and premium customisation rules.
- Post-fix baseline acquisition and comprehension across trip types.