# PayPal ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/paypal. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map every financial-product headline to the exact interface and conditions shown.
2. Mark promises that vary by eligibility, transaction type, territory or date.
3. Create one order-only test and list which offer changes would invalidate the comparison.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: PayPal: Send Money & Pay
Subtitle: Payments, shopping, debit card

Reasoning: This alternative prioritises transaction language and a plain list of product areas. It deliberately avoids repeating a percentage reward, a credit promise or a claim about fee-free transfers.

Tradeoff: Removing saving and pay-later wording would reduce emphasis on two existing acquisition propositions. The proposal needs query and campaign evidence; it is not a recommendation to eliminate those products from the wider listing.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does the existing send/request screenshot work better as the opening than the shopping/protection screenshot?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current product terms and eligibility verified by the product owner.
- Default-page traffic split between sending, shopping and card intent.
- Recent consumer-only review sample and conversion baseline.