# Pinterest ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/pinterest. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map one current search-to-Pin-to-board journey with dated evidence.
2. Brief a complete two-frame alternative on the same seasonal subject.
3. Write a decision rule that separates download conversion from successful saving.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Pinterest
Subtitle: Find ideas. Save inspiration.

Reasoning: Keep the recognisable name and explain the two-step job rather than listing more interests. This is a workflow-led alternative for research, not a claim that the existing category words are unnecessary.

Tradeoff: Removing fashion and home design sacrifices explicit topic vocabulary. Search relevance and comprehension must be checked separately before adopting it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a find-and-save opening pair outperform the current seasonal mood pair within the same Halloween window?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current save and board workflow recordings.
- Topic and acquisition mix plus a reliable conversion baseline.
- Authorised creative assets and seasonal test dates.