# Pokémon GO ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/pokemon-go. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record the current first exploration, encounter and capture sequence.
2. List the access requirements for each battle activity pictured.
3. Brief one seasonal opening that explains an action a new player can actually take.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Pokémon GO
Subtitle: Explore. Catch. Battle.

Reasoning: Keep the franchise name and describe a short activity sequence instead of relying on category abbreviations. The copy is a proposal requiring current beginner-flow verification before adoption.

Tradeoff: It removes the explicit AR and online RPG terms and omits the seasonal message. Simpler activity language may not improve relevant discovery or appeal to established players.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a first-encounter opening improve newcomer understanding and download conversion during the current seasonal campaign?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current beginner and battle-entry workflows.
- Campaign dates and new-versus-returning acquisition mix.
- Baseline conversion and first-action comprehension research.