# Poshmark ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/poshmark. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Walk through a current listing draft from photo upload to the final review step.
2. Record the condition, size, price and fee information a new seller must understand.
3. Test the third-frame concept with buyers and sellers using separate comprehension questions.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Poshmark: Shop & Sell Fashion
Subtitle: Find styles. List your closet.

Reasoning: Keep the category-rich name and describe discovery and listing as actions. The subtitle replaces an earnings-led phrase with the step a seller can actually take.

Tradeoff: The proposal removes the money-from-home appeal and adds closet language that may be narrower than the full inventory. Search and audience evidence should justify that trade; it is not a promise that listing produces a sale.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a seller-workflow third frame improve marketplace comprehension without reducing qualified buyer acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current seller workflow, photo behaviour and fee presentation.
- Buyer-versus-seller search intent and attributable activation measures.
- Baseline conversion and current campaign or promotion calendar.