# Revolut ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/revolut. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. List every qualification that materially changes your financial app’s largest creative promise.
2. Verify each claim against a dated current product source before drafting alternatives.
3. Write an experiment distinguishing downloads from approved, funded or active accounts.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Revolut: Send, Spend & Save
Subtitle: Money transfers and payments

Reasoning: Keep the three visible product jobs while replacing the abstract slogan with transfer and payment language. The alternative avoids numeric rates and claims about universal fee-free access.

Tradeoff: This gives less space to savings and premium brand positioning. It may attract transfer expectations that the US product does not meet for every route, so product-scope verification and intent research are prerequisites.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an action-led account-to-account transfer opening outperform the current card-and-brand opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current US savings offer and transfer conditions confirmed by the product owner.
- Visitor understanding of fees, eligibility and supported payment routes.
- Actual conversion baseline and downstream activation measurement feasibility.