# Roblox ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/roblox. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Explain whether your game app is one game or a platform before choosing a screenshot example.
2. Use authentic mobile gameplay and identify which experience it represents.
3. List access and eligibility assumptions implied by social and cosmetic promises.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Roblox
Subtitle: Find games. Make an avatar.

Reasoning: Keep the brand and name two actions demonstrated in the captured sequence. The proposed subtitle trades catalogue scale for concrete interaction without promising universal social access or free cosmetics.

Tradeoff: The current subtitle emphasises the scale of playable games. Removing that claim may weaken the breadth proposition, and avatar creation may be secondary for some visitors; investigate intent before changing it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does actual mobile gameplay in the second frame explain the platform better and improve conversion compared with the current game-detail view?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current authorised gameplay and the selected game’s availability.
- Current social, account and avatar-item access rules.
- Conversion baseline and newcomer understanding of the platform model.