# Rocket Money ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/rocket-money. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Record the current path from identifying a recurring charge to a supported cancellation status.
2. Separate monitoring, request submission and confirmed completion in the creative brief.
3. Verify assistant access and illustrative financial examples before reuse.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Rocket Money - Bills & Budgets
Subtitle: Track bills and subscriptions

Reasoning: Keep the current focused name and state the clearest demonstrated monitoring task. The alternative avoids suggesting that the app has already cancelled or reduced every bill it finds.

Tradeoff: It removes expense manager from the subtitle and repeats bills from the name. The narrower proposition may lose useful budgeting or general-expense relevance.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does explicit cancellation-request wording improve process understanding while preserving qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current cancellation eligibility, plan scope and status definitions.
- Account coverage, refresh timing and recurring-charge correction controls.
- Baseline conversion and fresh monitoring-versus-assistance research.