# Royal Match ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/royal-match. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the current mode and access conditions behind each of the three captured scenes.
2. Record an authentic new-player board and the progression step that follows.
3. Ask prospects what they expect to do most often before showing them an explanation.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Royal Match
Subtitle: Match 3 puzzles with the king

Reasoning: Keep the brand name and state the visible mechanic in plain language while retaining the character context. The alternative avoids promising constant rescue scenarios.

Tradeoff: It removes Robert’s name and largely restates the existing subtitle. This is a clarity hypothesis, not a necessary keyword expansion; preserve the current subtitle unless research supports a change.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an authentic early-play opening set clearer expectations while preserving qualified download conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current playable scenarios, first-session progression and mode availability.
- Approved creative assets with a clear distinction between gameplay and illustration.
- Conversion baseline, acquisition-context research and separate first-session outcome data.