# ShopGoodwill ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/shopgoodwill. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Inspect one current auction and record condition, seller location, bid status and fulfilment costs without transacting.
2. Build a complete two-frame story that preserves composition and uses that same item.
3. Test whether shoppers can explain the amount shown and how they would receive the item.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: ShopGoodwill: Online Auctions
Subtitle: Bid, buy & discover finds

Reasoning: Add the explicit auction category to the brand and use the subtitle for the buyer actions already supported by the listing.

Tradeoff: This is a proposed editable subtitle, not a claim that the visible Lifestyle category line is a configured subtitle. The narrower auction focus may underplay Buy It Now; validate intent before rollout.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a coherent item-and-fulfilment pair improve auction understanding and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current item-level condition, fee and pickup presentation.
- Auction and Buy It Now rules and supported fulfilment-cost estimates.
- Baseline buyer comprehension, geography and qualified acquisition.