# Sleep Cycle ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/sleep-cycle. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document current alarm setup, confirmation and the effect of pausing any associated audio.
2. Verify recording context and the meaning and limitations of displayed score fields.
3. Prepare the third-frame test while keeping the corrected opening pair intact.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Sleep Cycle - Tracker & Sounds
Subtitle: Sleep reports & smart alarm

Reasoning: Retain the current name and describe the report and alarm jobs without implying a clinical conclusion or guaranteed improvement.

Tradeoff: The subtitle becomes more specific but removes the broad alarm-clock and tracking-app phrasing. Query intent and the app’s validated capabilities should guide the change; it is not a claim that reports are medically accurate.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a clear alarm-setup third frame improve understanding and qualified acquisition after claim review?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Substantiation for comparative, health and accuracy claims in retained creative.
- Current alarm, recording, score-definition and access behaviour.
- Conversion baseline after claims review and task-comprehension research.