# Strava ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/strava. Published copy proposals are hypotheses, not tested outcomes.

## Published creative verdict: 5/10

Reassessed 2026-10-28. Routes and community response are specific, useful evidence. Keep the social personality. The recording experience should introduce the app before the award does. Show one recording, its route and the actual community response in that order. Keep recognition secondary. A watch award does not explain the first useful phone experience.

- Reason to care: 1/2. The activity and community context gives a relevant fitness proposition, although the award-led opener delays the first practical tracking benefit.
- Product evidence: 1/2. Community and routes appear without one completed recording action.
- Readable at a glance: 1/2. Dark small interfaces and watch imagery compete for attention.
- A useful sequence: 1/2. Recognition, reactions and tracking run in an unhelpful order.
- A reason to choose: 1/2. Activity discussion is specific but the newcomer entry is underexplained.

## Three changes to brief

1. The award becomes the proposition
   Problem: Watch-led recognition occupies the opener above small interface detail.
   Deliverable: Lead with an authentic supported run, ride or walk recording benefit.
2. The reactions arrive before the activity
   Problem: Comments demonstrate community without an understandable first recording.
   Deliverable: Connect the discussion to the same captured activity and enlarge the useful interaction.
3. The tracking job is introduced last
   Problem: Route and sport selection should establish the earlier story.
   Deliverable: Move the supported recording action forward and finish with its actual route summary.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Lead with an authentic supported run, ride or walk recording benefit.
2. Connect the discussion to the same captured activity and enlarge the useful interaction.
3. Move the supported recording action forward and finish with its actual route summary.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Strava: Run, Bike, Walk
Subtitle: Track activity. Find a crew.

Reasoning: The candidate keeps activity breadth while turning the social promise into a more conversational invitation.

Tradeoff: Crew is less literal than friends and may feel less welcoming to a solo beginner. Validate the tone with intended users; it is a copy hypothesis, not a proven improvement.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing the recording interface earlier improve default-page download conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current review sample and relevant product verification.
- Video-preview exposure and device mix.
- Walking-specific demand and downstream activation evidence.