# Streaks ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/streaks. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the state and completion method of one ordinary habit.
2. Capture its current repeat schedule and document the 24-task limit.
3. Test only the second frame while checking schedule comprehension and dashboard clarity.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Streaks: Habit Tracker
Subtitle: Build your own routine

Reasoning: Retain the brand while naming the category directly and expressing user control over the routine.

Tradeoff: The proposal replaces the distinctive habit-forming to-do-list phrase with broader habit language. Research recognition and scheduling expectations separately, and leave metadata unchanged during the screenshot test.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does replacing the statistics frame with a schedule example improve understanding of flexible habits?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current schedule, completion and undo behaviour across devices.
- Task-specific Health permissions and paid-store experiment eligibility.
- Baseline newcomer understanding of task states and non-daily habits.