# Structured ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/structured. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Trace the displayed unfinished-task request through the current generated result and final schedule.
2. Document what happens to fixed commitments, conflicts and any imported calendar entries.
3. Prepare an accurate result-view test without splitting the first two panels.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Structured: Daily Planner Todo
Subtitle: Time blocks, tasks & routines

Reasoning: Keep the existing descriptive name and use the subtitle for the practical planning units visible in the timeline, without making an unqualified AI outcome promise.

Tradeoff: Visual calendar and organiser leave the subtitle, and AI remains outside metadata. That may change query coverage; use actual intent and conversion evidence before preferring this wording.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a verified AI-result third frame improve rescheduling comprehension and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current generation, review, conflict and calendar-permission behaviour.
- Feature entitlements and provenance of retained endorsements.
- Baseline conversion and rescheduling comprehension among new users.