# Stumble Guys ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/stumble-guys. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the current race and survival states represented by the stills.
2. Ask first-time viewers to identify the objective and controls before revealing the description.
3. Prepare a two-frame reorder with a fixed analysis rule.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Stumble Guys: Party Game
Subtitle: Race, dodge & survive

Reasoning: Add a recognisable party-game category to the brand and use the subtitle for actions directly supported by the gameplay stills.

Tradeoff: Battle-royale wording leaves the subtitle. This may change how competitive players interpret the game, so audience and query research must justify it independently of the screenshot-order test.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does leading with the race objective improve newcomer understanding and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current mode rules, party requirements and feature availability.
- Reward and ability access conditions without inferred odds.
- Baseline conversion and newcomer-versus-returning comprehension.