# Sunsama ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/sunsama. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Add one sample task on the current iPhone app and capture the resulting plan.
2. Document desktop setup, mobile fields and actual calendar-sync behaviour.
3. Ask existing and prospective users to explain which work happens on desktop and which on phone.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Sunsama: Daily Planner
Subtitle: Your desktop plan, on the go

Reasoning: Keep the brand and clear planning category while using the subtitle to reinforce the companion relationship already stated in the creative.

Tradeoff: Generic calendar and task keywords receive less space. Validate existing-customer intent versus new-service interest before rollout, and keep metadata fixed during the task-result test.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing the newly added task in frame three improve understanding of the mobile companion workflow?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current first-day setup and mobile-versus-desktop scope.
- Supported calendar integrations, sync timing and offline behaviour.
- Baseline customer mix, acquisition and task-flow comprehension.