# Tasty ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/tasty. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Select one current recipe and verify the exact instruction and visual cue used in the concept.
2. Observe a new cook explaining what to do next from that frame.
3. Document access, account and timing context before launching the test.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Tasty: Recipes & Cooking
Subtitle: Video steps & meal ideas

Reasoning: Keep recipes and cooking explicit while giving the subtitle a concrete video-instruction promise. The proposal connects discovery to the task the current third frame only previews.

Tradeoff: Meal-planner and cookbook wording lose prominence, and cooking videos moves out of the name. Research actual query coverage and verify the instruction experience before accepting that tradeoff.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an instruction-led third frame improve cooking-task comprehension and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current cooking-mode presentation and video controls.
- Recipe-count provenance, recipe access and saved-content recovery.
- Baseline acquisition and instruction comprehension by cooking experience.