# Things 3 ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/things-3. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Trace a new task from capture into Today and then a different planned day.
2. Record which scheduling, deadline and reminder fields change in that walkthrough.
3. Prepare the two opening orders with identical remaining assets and a predefined test decision.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Things 3
Subtitle: To-do lists & daily planning

Reasoning: Keep the familiar short brand and replace the broad life-organisation subtitle with the task and planning jobs visibly supported by the creative.

Tradeoff: This removes the wider life-organisation promise and leaves reminders and projects implicit. It should be tested against actual query relevance, not treated as a guaranteed discoverability improvement.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing Today before navigation improve paid-app purchase conversion and daily-planning comprehension?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current date behaviour, calendar support and device-specific purchase scope.
- Paid acquisition conversion baseline and current experimentation eligibility.
- Newcomer comprehension of Today, projects and rescheduling.