# TickTick ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/ticktick. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Reproduce the pictured multi-task voice input and record how corrections and saving work.
2. Verify external calendar scope, permissions and plan access.
3. Prepare complete sequence variants and ask prospects what happens before a task is saved.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: TickTick:To-Do List & Calendar
Subtitle: Capture tasks. Plan your day.

Reasoning: Retain the name’s core task and calendar coverage and replace the compressed subtitle list with two plain-language jobs. The proposed copy describes activity rather than guaranteed productivity.

Tradeoff: It removes explicit reminder and countdown terms from the subtitle. Those may be valuable queries, so the cleaner wording needs actual search and intent evidence before replacing the current coverage.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does leading with the voice-to-task example improve first-action understanding and qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current AI capture accuracy examples, correction controls and supported access.
- Calendar synchronisation scope and reminder-permission requirements.
- Baseline conversion and manual-versus-voice intent research.