# Tinder ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/tinder. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Map the current profile–match–message flow without adding unavailable interactions.
2. Verify the scope of preference controls and Double Date eligibility.
3. Brief one product-led opening that promises an action rather than a relationship outcome.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Tinder: Dating, Match & Chat
Subtitle: Profiles, prompts and dating

Reasoning: Keep the brand and core dating actions while naming the profile material visible in the creative. This alternative avoids implying guaranteed compatibility or a successful date.

Tradeoff: The subtitle removes meet new people and singles and repeats dating from the name. It may be less useful for discovery unless profile-led language improves relevant understanding.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a profile-led opening make the app’s first action clearer than the current outcome-led photograph?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current profile, preference and group-feature workflows and access.
- Approved model imagery and precise badge explanations.
- Conversion baseline and adult first-action comprehension research.