# Todoist ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/todoist. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Pick one clever feature that a new user may not understand.
2. Draw its input and output using one realistic example.
3. Ask someone unfamiliar with the app to explain the screenshot before writing more copy.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Todoist: To Do List & Calendar
Subtitle: Capture tasks. Plan your day.

Reasoning: The candidate retains the specific category name while changing the subtitle from feature nouns to a simple sequence of jobs.

Tradeoff: It removes the explicit reminders term. Review search evidence and the private keyword field before adopting it; do not assume the more natural sentence will rank better.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a simpler parsing demonstration improve understanding and then conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current capture and calendar entitlement documentation.
- Keyword-field and acquisition evidence before changing the subtitle.
- New-user comprehension observations.