# Too Good To Go ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/too-good-to-go. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Walk through a current local Surprise Bag offer and record contents, timing and eligibility information.
2. Brief an opening that explains the reservation without promising an exact meal.
3. Check US price formatting and test whether prospects understand distance versus travel time.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Too Good To Go: End Food Waste
Subtitle: Discover surplus food nearby

Reasoning: Retain the established mission-led name and describe the local discovery task. The subtitle avoids implying that every offer is a selectable meal or that a particular discount is always available.

Tradeoff: It removes meals, grocery and takeout from the current subtitle and does not fully explain Surprise Bags. Verify service coverage and whether nearby accurately represents the intended US proposition before a release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a transaction-led first frame explain Surprise Bags better than the current mission-led opening?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current US service coverage, offer types and dietary-information flow.
- Reservation, cancellation and pickup requirements with accurate local formatting.
- Conversion baseline and local-availability comprehension research.