# Uber Eats ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/uber-eats. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Check whether your first screenshots are independent frames or a connected composition.
2. Write a treatment that respects that structure and identify the complete creative unit being tested.
3. Separate star ratings from review text and code the underlying transaction type.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Uber Eats: Food & Groceries
Subtitle: Order meals and everyday needs

Reasoning: Keep the observed descriptive name and propose a task-led subtitle that spans meals and everyday items without claiming universal selection, speed or price.

Tradeoff: The alternative removes the explicit fresh-grocery emphasis. That may be important to acquisition strategy, so compare the actual restaurant/grocery/retail intent mix before making the change.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a simpler restaurant-first opening pair work better than the current connected assortment montage?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current local browsing, checkout and order-condition verification.
- Restaurant/grocery/retail acquisition mix and actual conversion baseline.
- Recent representative review research and newcomer comprehension tests.