# Vinted ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/vinted. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify current US fee scope and write down which costs the opening does and does not describe.
2. Map one clothing listing from original photographs to the shipping handoff.
3. Prepare the intact sequence variants and separate buyer/seller comprehension questions.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Vinted: Pre-loved marketplace
Subtitle: Buy & sell second-hand clothes

Reasoning: Keep the distinctive current name and explicit clothing category, while testing buyer-first wording in a separate metadata release if research supports it. The alternative describes a marketplace task rather than a financial outcome.

Tradeoff: This is a small emphasis change from the observed seller-first subtitle, not a new keyword coverage strategy. It may weaken the seller-led opening if buying intent is not the priority; retain the current order unless evidence justifies a change.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing the listing form first improve seller comprehension and qualified download conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current US fee, photograph and shipping policies.
- Buyer-versus-seller traffic intent and a baseline conversion sample.
- Current listing completion and support-path research without relying on review prevalence.