# VSCO ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/vsco. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Reproduce the demonstrated edit and record the preset, adjustment and required access.
2. Preserve all creator credits and confirm rights for proposed test assets.
3. Prepare complete sequence variants and separate editor/community comprehension questions.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: VSCO: Photo & Video Editor
Subtitle: Photo filters, presets & edits

Reasoning: Retain the explicit current name and focus the subtitle on visible editing tasks. The alternative avoids an unsupported outcome claim and leaves community explanation to creative and description.

Tradeoff: It repeats photo from the name and removes the broader photography wording. The current subtitle may already be stronger; query evidence and access verification are needed before changing it.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does an edit-led opening make the first task clearer without losing community-oriented visitors?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current photo/video tools, plan entitlements and export conditions.
- Permissions and reproducible edit settings for demonstration assets.
- Baseline conversion and editing-versus-community intent research.