# Walmart ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/walmart. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document how one item’s shipping, delivery and pickup options are presented today.
2. Rewrite the visual hierarchy of the same verified offer without changing its terms.
3. Assign an owner and review date to every time-sensitive promotion in the creative.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Walmart: Shopping & Savings
Subtitle: Shop online. Plan store trips.

Reasoning: Retain the current brand and savings title while explaining both remote shopping and store utility. It avoids a temporary code or timing promise that can expire independently of metadata.

Tradeoff: The proposal removes fashion, gifts and grocery, which are explicit category signals in the current subtitle. Workflow clarity may not compensate for reduced query relevance.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does placing verified Express eligibility beside the delivery headline improve offer understanding while preserving qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current Express offer terms and geographic eligibility.
- Current fulfilment and store-feature access recordings.
- Conversion baseline and offer-comprehension research.